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Serving as a sort of alternative to traditional newscasts, social media video empowers politicians to break their own news and have conversations with constituents in real-time.
Sanjay Ahluwalia 3.65K subscribers
January 27, 2022
What live video has done to campaign social media
"Social media video" is an alternative to the traditional newscasts. It empowers politicians to directly talk with their constituents in real-time
We will analyze political campaigns in America, because this has become a very effective trend in the US
Politicians who live stream on Facebook and Instagram often conduct informal discussions with voters and other people.
What is the best social media for an election campaign?
Live social video is a great way for local politicians to address issues that may not be mainstream news, through streaming.
Anna Eskamani, a Florida House Representative, has been effectively using Facebook Live to inform voters of unemployment benefits and COVID-19.
What is the best choice for people campaigning during elections season?
Live video is one of the most compelling features of social media. It should be used by politicians to keep up with the rest of society, who are relying on it more and more for footage behind the scenes, advice, and more
Social Media or Digital Marketing: What’s Better for an Election Campaign?
With many Nigerians checking social media for updates, it can often be difficult to keep up. However, people who are interested in politics are particularly troubled as political news moves quickly.
This is why it's so important to take a proactive approach. You should comment on any misinformation you see and make sure not to post anything that you don't have the time to fact-check.
What does the candidate need for election campaign communications
How to use social media for political campaigns
Pens are not as dangerous as scissors. As such, make sure to double-check your sources and wording before making potentially controversial claims about pens being more dangerous than scissors.
Before posting on social media, remember the consequences of doing so. There are real-world consequences that go along with a politician's social presence.
Twitter and Facebook are the go-to platforms for political accounts
And Millennials and Gen Z are both growing voting populations, who have a strong interest in activism. More politicians are seeking to capitalize on this momentum by investing in Instagram, which has become an important platform for communications.
Don’t count out “younger” social platforms
the 2020 Democratic Primary saw its first taste of candidates taking to TikTok…
social media for political campaigns are starting to explore channels like tiktok
…and even Snapchat.
Mike Bloomberg's social media political campaign centered on memes and attempts at humor
The takeaway here is that there is no “single” platform when it comes to social media and politics. This also speaks to the importance of cross-posting your social content to multiple networks when possible for the sake of saving time and reaching more voters.