Indiva

About the project

What we had

The CEO in diva came to us with a brand issue. She wanted to define her brand for her target audience

What we did

First, we carried out market research, to understand her audience so we can create a brand identity that resonates with them. After that, we started with her Logo, designed it to a more modern look, and make it more appealing to her target audience. being a female apparel clothing store, aim at selling classy casual tops to young women, the brand identity we designed was bold but feminine.

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As an entrepreneur, it can be difficult to establish yourself and your brand. Luckily for INDIVA, we were tasked with designing an entire brand identity for Indiva Clothing who had no logo at the time! we were able to work closely with their team to design a color scheme, create a logo, and even draft up some branding guidelines for them. It was great to see how happy they were with the end result.
Designing a brand identity, brand strategy and effective marketing strategy was a bit of a challenge, but we were able to pull it up.